USF Selects PIVOT Agency As Commercial Agency Of Record For Jersey Patch
10/6/2026 10:00:00 AM | General
The partnership with PIVOT marks the first brand ever to appear on the Dons uniform
SAN FRANCISCO - The University of San Francisco (USF) has named PIVOT Agency as Commercial Agency of Record to bring the university athletic program's jersey patch to market as a part of a newly developed Cornerstone Partnership Platform.
With new NCAA rules allowing sponsor patches on college uniforms for the first time, the partner will appear on uniforms across all 15 USF Athletics programs, including six ticketed sports. For brands wanting to expand their engagement beyond the uniform, the jersey patch can be included with other assets creating the Cornerstone Partnership Platform, offering an integrated platform across USF Athletics and the university that connects brands with students, alumni and the San Francisco community.
The appointment of PIVOT by USF Athletics comes at a time of significant momentum for the department. Under Director of Athletics Brent Blaylock, USF has strengthened its leadership team, increased its investment in men's and women's basketball.
USF's jersey patch comes at a time when the Bay Area has seen significant investment from new brands partnering with its teams and universities. Six significant announcements have all come within the past nine months: Golden State Warriors jersey and IREN, San Francisco Giants jersey and Airwallex, San Jose Earthquakes jersey and Apollo, Cal Athletics jersey and Dialpad, Cal Athletics field and Databricks, and Stanford Athletics and DoorDash.
"We have a tremendous opportunity to think differently about how we generate revenue and build meaningful corporate partnerships at USF," said Blaylock. "We are located in one of the most innovative and dynamic business communities in the country, and the jersey patch gives us a highly attractive platform to share the unique value of USF Athletics with that community. PIVOT understands the market, believes in what we are building, and brings the expertise and relationships to help us maximize this opportunity. We are excited to have them alongside us as we continue to grow our brand, deepen our corporate relationships, and create new resources for our department and student-athletes."
"PIVOT is thrilled to partner with the prestigious University of San Francisco," said Ben Shapiro, Executive Founder & CEO at PIVOT. "The great history of USF Athletics, coupled with the new leadership and ambitious vision, make this a spectacular opportunity for a brand looking for a highly impactful marketing platform in San Francisco. As an alum of USF, I'm proud to be part of the group to help transform USF Athletics at a time of significant growth in the San Francisco/Bay Area market."
About University of San Francisco
Founded in 1855, the University of San Francisco is the only NCAA Division I college athletics program located in the city of San Francisco. A charter member of the West Coast Conference, USF supports over 250 student-athletes across 15 varsity sports programs. The storied legacy for the Dons include 13 national championships, 101 conference championships and 104 All-Americans. Rooted deeply in the university's Jesuit tradition, the department is committed to cura personalis (care for the whole person), focusing on the holistic development of student-athletes through excellence in competition, rigorous academics, community service and leadership development.
About PIVOT Agency
Founded in 2013, PIVOT Agency is a sports marketing, travel, and lifestyle company. PIVOT operates through three core divisions: Property Consulting, Travel & Experiences, and Brand Marketing. The Property Consulting division represents teams, leagues, universities, and emerging sports to help develop strategy and maximize corporate sponsorship revenue with top organizations in the sports and entertainment world.
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With new NCAA rules allowing sponsor patches on college uniforms for the first time, the partner will appear on uniforms across all 15 USF Athletics programs, including six ticketed sports. For brands wanting to expand their engagement beyond the uniform, the jersey patch can be included with other assets creating the Cornerstone Partnership Platform, offering an integrated platform across USF Athletics and the university that connects brands with students, alumni and the San Francisco community.
The appointment of PIVOT by USF Athletics comes at a time of significant momentum for the department. Under Director of Athletics Brent Blaylock, USF has strengthened its leadership team, increased its investment in men's and women's basketball.
USF's jersey patch comes at a time when the Bay Area has seen significant investment from new brands partnering with its teams and universities. Six significant announcements have all come within the past nine months: Golden State Warriors jersey and IREN, San Francisco Giants jersey and Airwallex, San Jose Earthquakes jersey and Apollo, Cal Athletics jersey and Dialpad, Cal Athletics field and Databricks, and Stanford Athletics and DoorDash.
"We have a tremendous opportunity to think differently about how we generate revenue and build meaningful corporate partnerships at USF," said Blaylock. "We are located in one of the most innovative and dynamic business communities in the country, and the jersey patch gives us a highly attractive platform to share the unique value of USF Athletics with that community. PIVOT understands the market, believes in what we are building, and brings the expertise and relationships to help us maximize this opportunity. We are excited to have them alongside us as we continue to grow our brand, deepen our corporate relationships, and create new resources for our department and student-athletes."
"PIVOT is thrilled to partner with the prestigious University of San Francisco," said Ben Shapiro, Executive Founder & CEO at PIVOT. "The great history of USF Athletics, coupled with the new leadership and ambitious vision, make this a spectacular opportunity for a brand looking for a highly impactful marketing platform in San Francisco. As an alum of USF, I'm proud to be part of the group to help transform USF Athletics at a time of significant growth in the San Francisco/Bay Area market."
About University of San Francisco
Founded in 1855, the University of San Francisco is the only NCAA Division I college athletics program located in the city of San Francisco. A charter member of the West Coast Conference, USF supports over 250 student-athletes across 15 varsity sports programs. The storied legacy for the Dons include 13 national championships, 101 conference championships and 104 All-Americans. Rooted deeply in the university's Jesuit tradition, the department is committed to cura personalis (care for the whole person), focusing on the holistic development of student-athletes through excellence in competition, rigorous academics, community service and leadership development.
About PIVOT Agency
Founded in 2013, PIVOT Agency is a sports marketing, travel, and lifestyle company. PIVOT operates through three core divisions: Property Consulting, Travel & Experiences, and Brand Marketing. The Property Consulting division represents teams, leagues, universities, and emerging sports to help develop strategy and maximize corporate sponsorship revenue with top organizations in the sports and entertainment world.
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