SAN FRANCISCO – University of San Francisco athletics department has partnered with Lyft to make the San Francisco-based on-demand transportation company the Official Ride-Share Partner of the Dons.
The partnership was secured by Van Wagner Sports & Entertainment (VWSE), USF's
marketing and sponsorship program management firm.
With this partnership, Lyft aims to provide safe and accessible transportation options for USF athletic events, and it includes a prominent marketing presence on social media, as well as on-campus broadcasts and in-venue promotion of convenient rides to and from campus. Designated pick-up and drop-off locations on game days will be outside War Memorial at Sobrato Center for Don's men's and women's basketball games. This partnership is another step in Lyft's mission to improve people's lives with the world's best transportation.
The new partnership includes a promotion that grants $10 in ride credit to new users with the code GOUSFDONS.
"USF has created a true community in the Bay Area. We're excited to be a part of this community and work with the USF Dons to provide a reliable transportation option for riders around campus," said Lyft's NorCal General Manager Dave Kunst.
"USF Athletics is excited to welcome Lyft as one of our athletic sponsors," said
Frank Allocco, executive senior associate athletics director for External Relations. "The Dons truly are the city's team and this partnership will provide convenient door-to-door service from all areas of San Francisco to the historic War Memorial Gym at The Sobrato Center."
About Lyft
Lyft was founded in 2012 by Logan Green and John Zimmer to improve people's lives with the world's best transportation, and is available to 95 percent of the United States population as well as select cities in Canada. Lyft is committed to effecting positive change for our cities by offsetting carbon emissions from all rides, and by promoting transportation equity through shared rides, bike-share systems, electric scooters, and public transit partnerships
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ABOUT VAN WAGNER SPORTS AND ENTERTAINMENT
The Collegiate Services division of Van Wagner Sports and Entertainment (VWSE) is the exclusive sponsorship sales representative for USF and 27 NCAA partners including the corporate marketing and sponsorship program for West Coast Conference and several members. In addition to aligning corporate partners with USF's 11,000 students, faculty and staff and 100,000 living alumni
VWSE offers customized marketing opportunities that include broadcast assets: venue signage; impact promotions; digital and social platforms; promotional rights to athletic marks; campus-wide activation; access to tickets; hospitality and more. For more information visit vanwagner.com.
ABOUT THE UNIVERSITY OF SAN FRANCISCO
The University of San Francisco (usfca.edu) is located in the heart of one of the world's most innovative and diverse cities and is home to a vibrant academic community of students and faculty who achieve excellence in their fields. Its diverse student body enjoys direct access to faculty, small classes, and outstanding opportunities in the city itself. Founded in 1855, USF is San Francisco's first university, and its Jesuit Catholic mission helps ignite a student's passion for social justice and a desire to "Change the World From Here." USF has a storied athletics tradition, and today its accomplished Division I scholar athletes compete in seven men's sports and eight women's sports. USF is a member of the West Coast Conference. For more information on USF Athletics, visit usfdons.com and follow the Dons the Dons on social media on Twitter, Facebook, and Instagram.
